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{Hermès' Success Has Actually Been Driven by Scarcity

While the majority of luxury brand names drive exposure via social media sites advertising, star partnerships and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major items haven't transformed much in years; it does not have TikTok, and does not give celebs complimenta

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